WILLIAM F. EISNER
opened an advertising agency in Milwaukee at the age of 33. A graduate of both the Layton School of Art (predecessor to the Milwaukee Institute of Art & Design) and Marquette University, Eisner was both an innovator and an entrepreneur. By 1969, he had built a complex that housed several of his own companies, including an advertising agency, printing company, photography studio, recording studio, graphic design house, public relations firm and a Christian communications company. Through the years, Eisner’s clients represented a mix of Wisconsin’s top companies as well as nationally recognized brands in healthcare, food service and agriculture.
He led the National Federation of Advertising Agencies as president, shared his insights as mentor and teacher for students at Marquette University’s School of Journalism, and was active in the Milwaukee Advertising Club.
Elaine Eisner began to formulate the idea of a museum after her husband’s sudden death in 1990. About a year later, Elaine approached Terrence Coffman, president of MIAD, with her dream. Ten years later, her idea is now a reality.
This Museum is dedicated to the memory of William F. Eisner and honors the contributions he made to the Advertising and Design professions.