WIEDEN + KENNEDY - A RETROSPECT

Weiden Kennedy will wow audiences with their highly recognizable work. W K is one of the country's hotest, most well respected agencies. For those who don't recognize the name, they will recognize the work. W K has created all of Nike's campaigns, and has done a large body of work for ESPN, Miller High Life, Honda, and Starbucks. Sponsors: WMSE 91.7 and BVK

A NEW SET OF WHEELS

"The newest thing on wheels!" This exhibit examined the evolution of the automotive model year through print, radio and television promotions, using the 1934 Chrysler Airflow, 1938 Lincoln Zephyr, 1959 Cadillac and the 1963 Corvair as examples. The exhibit investigated how and why styling and advertising became as important as engineering.

THE SHOPPING BAG:

Portable Art This exhibition looked at the impact of the important, but often overlooked, art of package design with 125 examples from department stores, bookshops, children's stores, design boutiques, museums, and more. (Courtesy of the Kurt Meinke Collection)

50 YEARS OF PRESIDENTIAL COMMERCIALS

In this timely exhibit visitors were offered a chance to review the history of presidential campaign advertising from 1952 through the 1996 election. Visitors watched some of the most controversial television campaign commercials and other campaign memorabilia.

GUINNESS IS GOOD FOR YOU!

This was the first major American exhibition of the work of John Gilroy, the exclusive illustrator for Guinness Beer for over 30 years. In this exhibit Gilroy's witty and humorous work was compared to pre- and post-World War II Milwaukee beer advertisements. (Courtesy of Guinness Limited)

TYPO:

An Exhibition of Typography TYPO showcased the evolution of type and how we use it to communicate. Organized in conjunction with the Type Directors Club of New York, visitors were introduced to the basic principles of type and the evolution of typefaces. They also viewed some of its most creative contemporary applications.

THE POWER OF ADVERTISING: BURMA-SHAVE - available online

This exhibit displayed how the catchy jingles of the Burma-Shave road signs became one of the most successful advertising campaigns in history by making a small company one of the nation's most popular commercial shaving product by 1936. (Courtesy of Clinton Odell)

I DESIGN: MILTON GLASER

For over 40 years, Milton Glaser has dazzled the world with his inventive style. His most recognized work includes the "I love NY" logo and the design of the international AIDS symbol. This exhibition featured Glaser's posters, book and album covers, published illustrations, and photographs of interior design projects. (Courtesy of the Milwaukee Public Library)

CHARACTER TRADEMARKS

Character trademarks have long been used as symbols to distinguish brand identity. Mr. Clean, Aunt Jemima, Charlie the Tuna, Speedy Alka-Seltzer and the Taco Bell Dog came for an extended stay and auction.

THE ART OF THE ALBUM COVER - available online

In 1939, Alex Steinweiss designed the first modern album cover and changed the way records were marketed and sold. This exhibit featured Steinweiss' revolutionary work for jazz and classical musicians from 1939 to 1970, and compares his style to that of the next generation of album cover artists in the '60s and '70s. (Courtesy of Alex Steinweiss)

YOU'VE COME A LONG WAY BABY!

How was the feminist revolution of 1970's America portrayed on Madison Avenue? From Virginia Slims and Frigidare, to Maidenform, Clairol and L'Oreal, this exhibit explored the depiction of women in advertising at a time of cultural change. Visit the Educator's Section for You've Come a Long Way, Baby.

SELLING HOLLYWOOD:

Classic Movie Posters from the Milwaukee Public Library The Eisner Museum presents a selection of movie posters from the Milwaukee Public Library's encyclopedic collection. Exhibit sponsored by: Delzer Lithograph Company

BIG LEAGUE PITCHING:

The Marketing of Major League Baseball Ever wonder how major league baseball teams market to fans? This unique exhibit examines how advertisers in a variety of media outlets, ranging from a small market, like Milwaukee, to a large market like New York or Los Angeles target their audience.

THE VW BEETLE:

Then and Now Doyle Dane Bernbach's campaigns from the 1960's were seen as the epitome of the creative revolution in advertising from the period. Clean and evocative, concept ads that called to action, these became some of the most memorable. View the best of the best VW ads and see how Arnold Advertising conveyed the brand in the 1990's.

HYBRID IMAGERY:

The Fusion of Technology and Graphic Design This exhibition, her first in the Midwest, examines Ms. April Greiman as an early and enthusiastic adapter of computer technology. She established her reputation with now-legendary projects for Esprit, the Walker Art Center and the Southern California Institute of Architecture (Sci-Art), that were notable for their experimental merger of type and image.

POP UP ADVERTISING

Some of the most elaborate and interesting advertisements are those that are kinetic. These are also the most expensive to produce. They mainly appear in expensive, glossy magazines with a relatively limited circulation. For the past year and a half, Eisner Museum curator Charles Sable in conjunction with Ann Montanaro, President of the Movable Book Society have searched for the most exceptional and unusual examples for this exhibit.

PAUL RAND:

A Retrospective Acclaimed as the foremost graphic designer of the twentieth century, Paul Rand created the modern profession of art director. His clients and designs include some of the most important corporate looks of the late twentieth century. His designs for IBM, Westinghouse, and ABC television are timeless and as recognizable today as they were in the 50s & 60s when they were created. Exhibit sponsored by: Sappi Fine Paper & Fraser Paper in collaboration with Xpedx

BROUGHT TO YOU BY ...

Selling in Sound in the Golden Days of Radio This exhibit was a presentation of the relationship between vintage radio programs of the thirties through the fifties and their advertising. The exhibit gallery was fitted out with a thirties-era radio studio. Program sponsorship, insertion of brand names, celebrity endorsements, and network promotions were examined. The goal was to provide an understanding of how broadcast advertising has evolved since the radio era, when endorsements and product placements were the norm.

UP IN SMOKE ...

A History of Cigarette Advertising In the 20th century few product categories have achieved the market dominance of cigarettes. For over a century, cigarette advertising has captivated the media, exemplifying the ad industry's most innovative and original work. Up in Smoke is the first exhibition to explore the best of both pro- and anti-smoking campaigns and their influence on American culture. Key themes include Health, Women, Celebrities, Marlboro and The Anti-Smoking Movement. The show will demonstrate how persuasive campaigns have shaped the public's perception of smoking, brand loyalty, as well as starting or quitting smoking. The exhibit was organized by the One Club for Art and Copy of New York City and was acclaimed by such prestigious publications as the New York Times and Print Magazine. This is the only Midwest venue for the exhibition. Exhibit sponsored by: Wisconsin Tobacco Control Board

GROOVY ADS:

Psychedelics from the Sixties We look back at the 1960s for many things, among them a wave of rock bands centered in the Haight-Ashbury district of San Francisco. It was here that psychedelic graphics first promoted concerts. Phosphorescent colors, nearly illegible type and outlandish imagery ranging from the sensuous to the bizarre were the characteristics of the psychedelic graphic style associated with this tumultuous era. The 1960s were not only a great time for poster art but was also one of the great eras for advertising in general. Its impact on advertising continues to the present day. This groundbreaking exhibition presented print ads and promotional posters in the context of one of the most exhilarating and tempestuous periods in American history. Radio sponsorhip provided by: 91.7 WMSE

STATE FAIR POSTERS

From William F. Eisner & Associates, Hales Corners, WI During the late seventies and early eighties, the Eisner advertising firm won many annual competitions to create promotional materials for the Wisconsin State Fair. Their campaign themes always consisted of humorous puns related to farm animals, popular culture or the experience of the State Fair. These were reproduced in print and posters as well as the locally famous billboards adjacent to the State Fair Park in West Allis.

FROM MUSCLE CARS TO MINIS

A selection of American Automobile Advertisements from the 1970s On view are selections of 1970s automotive advertisements from the Eisner Museum's Grassl collection. This exhibit examines the transformation of American automotive styling and imagery from the "muscle car" look of the late 1960s to the fuel conscious trends of the 1970s. All major American manufacturers of the day are represented, as is the rising import star, Toyota. There are also several now classic models, including the Ford Mustang Mach 1 from 1971, and the American Motors Javelin from 1972.

100 YEARS OF HARLEY-DAVIDSON ADVERTISING

Journey through a century of this premier motorcycle company's witty and eye-catching print and television advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson over the last century. The exhibit revisits famous campaigns laid out decade by decade, from the "Gee Dad! Buy me a Harley-Davidson" campaign of the 1920s to "I Am Woman. Hear Me Roar" in the 1980s, showing how Harley-Davidson has remained in tune with the times and often ahead of its time. The William F. Eisner Museum of Advertising & Design is proud to present this major retrospective exhibit, which explores a unique American success story, during the Harley-Davidson 100th Anniversary.

BROOKS STEVENS: ADVERTISING FOR THE 20TH CENTURY

In the early 1930s, Milwaukeean Brooks Stevens pioneered the industrial design profession. Working for a variety of midwestern corporations, Mr. Stevens designed products, ranging from cigarette lighters to trains. Presented in conjunction with a major retrospective exhibition at the Milwaukee Art Museum, this exhibit examines Mr. Stevens' advertising and packaging work for companies including Miller Brewing, 3M, Allen Bradley and Johnston Foods. Exhibit sponsored by: Miller Brewing Company Radio sponsorship provided by: 91.7 WMSE

HATCH SHOW PRINTS

The history of a great American poster shop in Nashville, Tennessee. Bold and distinctive woodblock poster for entertainers like Hank Williams, Elvis Presley, B.B. King to the Beastie Boys. Posters were created for all sorts of entertainers like local state fairs, the circus, magicians, boxers and many more. Now Hatch is creating work for ad campaigns anywhere from Fossil to Rolling Rock Beer. Radio sponsorship provided by: 91.7 WMSE

DREAM GIRLS

Part of the newly acquired collection from the American Advertising Collection in Portland. This collection highlights woman in advertising from the 1890's to the 1990's. The "Dream Girl" collection is a traveling show, which has visited cities like New York, Chicago, LA, Atlanta and others. Radio sponsorship provided by: 91.7 WMSE

20 ADS THAT SHOOK THE WORLD

Part of the new collection acquired from the America Advertising Museum. A retrospective of advertisements that changed the course of advertising from the 1900's through today.

KOSS STEREOPHONES BILLBOARDS

A part of Milwaukee's pop culture since the 1970s The Koss billboards on I-43, near the corporate headquarters, have entertained passersby for over three decades. You'll see how these billboards were created, from inception through production. Radio sponsorship provided by: 91.7 WMSE

TREK "DESIGNING THE RIDE"

November 15th through June 30th, 2007 Get an insider’s view of bicycle design as practiced by the industry leader. Follow the process from initial sketch to final product and see how research, imagination and technology come together to create a state-of-the-art machine. Opening Party November 15th 5:30 - 8:30 pm $5 members and students, $10 non-members Exhibit will include: Trek, Fisher and LeMond Exhibit Made Possible by Trek Bicycle Corporation

125 YEARS OF THE AMERICAN RED CROSS

125th Anniversary at the Museum highlighting poster advertising, uniform pins, and insignias as well as the history of their Christmas Seals fundraiser. A portion of the exhibit will travel to Washington DC for their 125th Anniversary Gala.

LIONEL "TO BE A KID AGAIN"

Ever wish you could be again be a kid again? Well here is your chance. The Eisner Museum is excited to bring you an exhibit that will take you back to your childhood - when your biggest concern was where to place the tunnel in the moutain section of track. The Lionel Exhibit examines the nostalgic ads that defined the product and reinforced the icon. In addition to the striking illustrations and witty copy, you also see vintage lionel products as well as a working train set. Sponsorship provided by: Kalmbach Books, Sommerfeld's Trains, Walthhers, 91.7 WMSE

CLOSE COVER BEFORE STRIKING MATCH

One of the greatest and most inexpensive selling tools in advertising is the matchbook. From the 1920's through today, millions of business have used this small compact vehicle to advertising products ranging from candy to soft drinks, state tourism to hotels, night clubs to state fairs and of course restaurants. Since matches aren't usually thrown away, the advertisement is viewed over and over until there are no more matches left. Giving the advertiser a high return for their investment.

THE ART OF A BUSINESS CARD

Did you ever really stop and take a look at a business card? Or where you just looking for a name and phone number? This exhibit will explain how a space measuring 2” x 3” can say so much more. A well-designed business card can leave a lasting impression. The exhibit will feature award-winning cards from around the world. Also included will be some incredible corporate identity systems.

ART FOR COMMERCE By Charles S. Anderson Design

One of the hottest, most well respected design firms in the country. CSA Design is known for their product, interactive, packaging and poster design. Their clients include: Paramount Pictures, Urban Outfitters, RCA Records, Pottery Barn, Target, Fossil and many others. This is a must see exhibit! Sponsored by: The Greater Milwaukee Foundation's Mary L. Nohl Fund and WMSE Visit www.csadesign.com

PEACE BEGINS HERE

An act of peace, no matter how small, is capable of inspiring hope, illuminating potential, and laying the groundwork for a reconciled world. Sponsored by: The Reiman Foundation and WMSE A special thanks to Chen Design Associates for the exhibit. www.chendesign.com

SUMMERFEST "40 Years In The Making"

Summerfest, we have all been there at one point in our lives. Great food, great fun and who can forget great music. This exhibit will take you back over the last 40 years.

PETA - "I'd Rather Go Naked Than Wear Fur" campaign

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world. In 1991, PETA launched its "We'd Rather Go Naked Than Wear Fur" campaign as part of it's "Fur is Dead" movement. This exhibit features advertising from that specific campaign.