WILLIAM F. EISNER MUSEUM OF ADVERTISING & DESIGN



		BIG LEAGUE PITCHING: THE MARKETING OF MAJOR LEAGUE BASEBALL Open through November 3rd Ever wonder how major league baseball teams market to fans? This unique exhibit examines how advertisers in a variety of media outlets, ranging from a small market, like Milwaukee, to a large market like New York or Los Angeles target their audience.

		PAUL RAND: A RETROSPECTIVE Extended through December 31st Acclaimed as the foremost graphic designer of the twentieth century, Paul Rand created the modern profession of art director. His clients and designs include some of the most important corporate looks of the late twentieth century. His designs for IBM, Westinghouse, and ABC television are timeless and as recognizable today as they were in the 50s & 60s when they were created. For the last three months of the its run, the show has been restructured to include previously unseen examples of Rand's work. Sponsors:Sappi Fine Paper & Fraser Paper in collaboration with Xpedx
		HYBRID IMAGERY: THE FUSION OF TECHNOLOGY AND GRAPHIC DESIGN Open through March 3, 2002 This exhibition, her first in the Midwest, examines Ms. April Greiman as an early and enthusiastic adapter of computer technology. She established her reputation with now-legendary projects for Esprit, the Walker Art Center and the Southern California Institute of Architecture (Sci-Art), that were notable for their experimental merger of type and image.
		PROFILES: WHO WE ARE, WHAT WE BUY, HOW THEY KNOW Open through December 30, 2002 Visitors to this exhibit will discover how Values and Lifestyles®, or VALS (a psychological and demographic profile system used in marketing and advertising) shapes the messages advertisers and marketers create.
		THE POWER OF ADVERTISING - CORPORATE IDENTITIES Open through September 30, 2002 What are corporate identities? Why do corporations create a definable look for themselves and how are they perceived by the public? When and why did this form of imagery develop? These are all questions answered in this exhibition on the power of advertising in our lives.


		EISNER RADIO STUDIO: Now Playing Here's your chance to be a radio star! Create one of six commercials in the Eisner Radio Studio. Choose from a narrative, jingle, hard sell or testimonial. There's only one museum that lets you put on your headphones and lay down tracks---the Eisner Museum.
		TELEVISION GALLERY: Now Playing View the best of the best Major League Baseball commercials in conjunction with the exhibit, Big League Pitching: The Marketing of Major League Baseball.


		POP UP ADVERTISING September 17, 2002 through February 2, 2003 Some of the most elaborate and interesting advertisements are those that are kinetic. These are also the most expensive to produce. They mainly appear in expensive, glossy magazines with a relatively limited circulation. For the past year and a half, Eisner Museum curator Charles Sable in conjunction with Ann Montanaro, President of the Movable Book Society have searched for the most exceptional and unusual examples for this exhibit.
		BROUGHT TO YOU BY.... Selling in Sound in the Golden Days of Radio November 12, 2002 through May 11, 2003 This exhibit is a presentation of the relationship between vintage radio programs of the thirties through the fifties and their advertising. The exhibit gallery will be fitted out with a thirties-era radio studio. Program sponsorship, insertion of brand names, celebrity endorsements, and network promotions will be examined. The goal is to provide an understanding of how broadcast advertising has evolved since the radio era, when endorsements and product placements were the norm.


		SELLING HOLLYWOOED: CLASSIC MOVIE POSTERS FROM THE MILWAUKEE PUBLIC LIBRARY Now Closed The Eisner Museum presents a selection of movie posters from the Milwaukee Public Library's encyclopedic collection.
		YOU'VE COME A LONG WAY BABY! Now Closed How was the feminist revolution of 1970's America portrayed on Madison Avenue? From Virginia Slims and Frigidar, to Maidenform, Clairol and L'Oreal, this exhibit explored the depiction of women in advertising at a time of cultural change.
		CHARACTER TRADEMARKS Now Closed Character trademarks have long been used as symbols to distinguish brand identity. Mr. Clean, Aunt Jemima, Charlie the Tuna, Speedy Alka-Seltzer and the Taco Bell Dog came for an extended stay and auction.
		THE ART OF THE ALBUM COVER - available online Now Closed In 1939, Alex Steinweiss designed the first modern album cover and changed the way records were marketed and sold. This exhibit featured Steinweiss' revolutionary work for jazz and classical musicians from 1939 to 1970, and compares his style to that of the next generation of album cover artists in the '60s and '70s. (Courtesy of Alex Steinweiss)
		THE POWER OF ADVERTISING: BURMA-SHAVE - available online Now Closed This exhibit displayed how the catchy jingles of the Burma-Shave road signs became one of the most successful advertising campaigns in history by making a small company one of the nation's most popular commercial shaving product by 1936. (Courtesy of Clinton Odell)
		I DESIGN: MILTON GLASER Now Closed For over 40 years, Milton Glaser has dazzled the world with his inventive style. His most recognized work includes the "I love NY" logo and the design of the international AIDS symbol. This exhibition featured Glaser's posters, book and album covers, published illustrations, and photographs of interior design projects. (Courtesy of the Milwaukee Public Library)
		TYPO: AN EXHIBITION OF TYPOGRAPHY Now Closed TYPO showcased the evolution of type and how we use it to communicate. Organized in conjunction with the Type Directors Club of New York, visitors were introduced to the basic principles of type and the evolution of typefaces. They also viewed some of its most creative contemporary applications.
		GUINNESS IS GOOD FOR YOU! Now Closed This was the first major American exhibition of the work of John Gilroy's, the exclusive illustrator for Guinness Beer in over 30 years. In this exhibit Gilroy's witty and humorous work was compared to pre- and post-World War II Milwaukee beer advertisements. (Courtesy of Guinness Limited)
		50 YEARS OF PRESIDENTIAL COMMERCIALS Now Closed In this timely exhibit visitors were offered a chance to review the history of presidential campaign advertising from 1952 through the 1996 election. Visitors watched some of the most controversial television campaign commercials and other campaign memorabilia.
		THE SHOPPING BAG: PORTABLE ART Now Closed This exhibition looked at the impact of the important, but often overlooked art of package design with 125 examples from department stores, bookshops, children's stores, design boutiques, museums, and more. (Courtesy of Kurt Meinke Collection)
	Return to Top