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Ad Parody/Twisted Messages:
Students can learn to look critically at advertising through
a satirical lens by manipulating imagery and text. Using
the ads in this site, ask your students to look for ways
to change their meaning, make a social statement, or create
a visual pun by changing words and images. This can be
done by hand, using everyday drawing tools, or on a computer
with the help of software such as Photoshop.
One reason it is important to help kids look at media
critically is because advertisements often play on our
insecurities in order to sell products. For example, the
Citizen watch ad that reads, "You can't be too rich
or too thin," clearly uses anxieties about wealth
and body image to sell a product that has little to do
with either. Underlying messages such as this can impact
the way kids see themselves. You could begin helping your
students to be discerning consumers by having them brainstorm
ways the Citizen ad could be manipulated to turn the ad's
messages back on themselves.
An extension of this activity would be to use advertisements
from magazines your students read themselves. Have them
reflect on social issues in a fun way by twisting the
ads around. |
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